Is a Digital Marketing Career in Your Future?
Are you wondering what it’s like to work at KOSE? We asked Assistant Media Planner, Milo Rice. He recently took a few minutes and shared his thoughts on digital marketing and his experience at KOSE.
In your first 6 months at Kose, what did you learn that surprised you the most?
What surprised me the most was the amount of detail that went into everything. From the first steps of planning (which is so precise) to the creative process to trafficking and implementation. But once all that hard work is done, seeing a campaign perform well on whatever platform it is running, is so rewarding and exciting.
What is your favorite platform to work in and why?
I really enjoy working in Google. It is fun to problem solve and make optimizations to get the best performance possible in the beast that Google is. It’s cool to see how detailed you have to be to get your ad seen. When I am hungry I search for the “best Thai food near me” and I will see an ad. Now I know why that ad came up on my page and I know what someone did to get it there.
What’s one piece of advice you’d offer someone who’s considering a career in digital marketing?
Just give it a shot! When I was in school and living post-grad life, I never really considered digital. But I was lucky enough to get a position at Kose. I have learned so much already and I know I’ll never stop learning. The people you will meet are incredibly knowledgeable and are excited to teach people with limited experience. Jump in head first and see what happens!