A digital-first agency that supports your creative teams
KOSE is a digitally driven marketing services agency that is creatively compatible. We work with creative teams to help bring their visions and ideas to customers wherever they are in the most impactful ways.
Your creative agency invests countless hours in creative ideation and execution to bring big ideas to life. At KOSE, we are always in your corner. We work with agencies, small and large, to ensure that your client’s investment is optimized across the media landscape. We also offer close partnerships to keep creative teams fully briefed on changes and opportunities in media buying and planning.
Creative Support Includes:
- Annual training on changes to digital marketing platforms, new ad units, best practices based on industry and objective, and changes in digital platforms
- Providing detailed, accurate creative specs, along with a campaign asset development guidelines and tracking documents
- Attending creative kickoffs to answer questions
- Collaborating to maximize creative and media opportunities and solutions
- Trafficking creative
- Reporting results
- Recommending creative optimizations
Below are a few of the platforms we’ve managed along with some of the recent updates.
Google made Discovery ad inventory (the native ads that appear in Google feed environments) available to advertisers. With this unit, advertisers can upload individual creative assets, which Google then uses to churn out ad combinations based on the desired outcome.
A solution to meet consumers where they are searching and find users who are most likely to convert. With a Performance Max campaign, marketers provide three types of assets: text, images, and video with options to serve on all Google Inventory: YouTube, Gmail, Display, Search, Maps, & Shopping.
Responsive Text Ads
Serve the most relevant content based on a searcher’s query, as determined by Google’s AI. Responsive Text Ads (RSAs) are Google’s preferred ad format that serve headlines and descriptions in a mix-and-match style. This ad format has up to 15 headlines and up to 4 descriptions.
Threads is Meta’s newly launched app that rivals X (formerly known as Twitter). Threads is used for sharing text updates and joining public conversations. Threads is directly connected to the user’s Instagram account. It’s worth noting that a Threads account can temporarily be disables, but it cannot fully be deleted without also deleting your Instagram account.
Creator Studio tools moved to Meta Business Suite
The Meta Business Suite includes all of Creator Studio’s basic features, like content scheduling and messaging, and offers creators a single place to manage content across Facebook and Instagram.
Meta pushes for Advantage+ campaigns
Meta Advantage is a suite of 12 products that use AI and machine learning to help optimize campaign results and personalize ads by matching them to the right people at the right time.
Facebook Video Tab
The tab previously known as “Facebook Watch” has changed to “Video.” The Video tab is the central hub for all videos on Facebook, including Reels (the fastest-growing format across Meta’s family of apps), long-form video, and Live content
Facebook Home and Feeds now available
When Facebook is opened, users now see the Home tab. It is also used to discover new content. In addition, a Feeds tab is available to find the most recent posts from friends, favorites, pages, and groups.
Facebook Shops is an online storefront where users can browse, explore and purchase products directly on Facebook and Instagram. With customizable collections and simple design tools, businesses can showcase featured products, bringing brands to life and make shopping seamless for customers.
Instagram’s Reels is a TikTok “look-a-like” feature that allows users to create short, fifteen-second long videos set to background music.
Instagram Shop is a tab on the mobile app designed to help users discover products and brands on-platform.
IGTV Ads allows creators to earn money by including ads alongside their videos.
Place Listings give businesses an organic presence on the SnapMap and contain helpful details such as location, website, hours, price category, and more. Businesses can also promote a place and drive potential customers to the nearest location.
Minis are lightweight third-party programs that live inside the app’s Chat section, which users can quickly pull up alongside friends without having to deal with switching apps.
With Dynamic Ads, advertisers on Snapchat can automate ad personalization on the platform, unlocking new ways to scale up campaigns and drive online conversions easily.
X (formerly Twitter)
Users Choose Who Replies
Users control who is able to reply to each and every tweet. Choices include Everyone, People you follow, and Only people you mention.
Schedule and Save Drafted Tweets
Users can start a tweet and save it to their desktop to finish later. Or, the user can compose the tweet and schedule it to be posted at the exact time they choose.
‘Read it Before You Tweet It’
In a bid to slow the spread of misinformation, the Twitter platform has introduced a new feature on Android that prompts users to open an article link before retweeting it.
Document Ads allow advertisers to use white papers, case studies, brochures, or any PDF as a creative asset. These are a great option to build thought leadership and present a longer story than a single-image ad. There is also an option to use these as a lead generation ad by allowing the user to view the first few pages of the document, and then gate the remainder of the document behind a form.
LinkedIn remains the best social media platform for targeting working professionals. As we get closer to a cookieless future, first-party and zero-party data will become king. Zero-party data is any information that users offer to a site, in the case of LinkedIn, this includes job title, company, industry, seniority level, etc. If reaching professionals is part of your strategy, LinkedIn should be a pillar of your media plan for years to come.
Message ads, or InMail ads that would appear in the user’s LinkedIn inbox have gone away and now all message ads will be Conversation Ads. Conversation Ads offer a chatbot-style message that allows the user to “choose their own adventure” from carefully crafted replies dictated by the advertiser.
Pinterest launched its latest edition of Pinterest Academy to help advertisers maximize the success of their campaigns on the platform.
New privacy changes were installed specifically for teen accounts. Accounts with users under the age of 16 are made private by default and their boards and pins are not visible or accessible to anyone but the user. Age verifications, mental health initiatives, unique anti-body shaming, and no beauty filter policies will also be implemented into the platform. Additional parental support options are coming soon.
Pinterest and AI
Pinterest joined the Artificial Intelligence revolution and acquired an AI shopping platform called “THE YES” which gives users a personalized feed so they can shop based on their user preferences such as size, brand, and style.
TikTok For Business
TikTok has a brand and platform called “TikTok For Business” that will serve as the home for all its current and future marketing solutions for brands.
Allows brands to discover and partner with TikTok content creators on paid brand campaigns.
Data Security continues to be discussed as lawmakers indicate they are concerned about the implications of Americans’ data being accessed by the Chinese state.