Creative Support
We’re here to support your creative teams.
KOSE is digitally driven but creatively compatible. We work with creative teams to help bring their visions and ideas to customers wherever they are.
Your team invests countless hours in creative ideation and execution to bring big ideas to life. KOSE works with agencies, small and large, to ensure that investment is optimized across the digital landscape. We also offer close partnerships to keep creative teams fully briefed on changes and opportunities in digital buying and planning.
Creative Support Includes:
- Annual training on changes to digital marketing platforms, new ad units, best practices based on industry and objective, and changes in digital platforms
- Generating detailed, accurate creative specs
- Attending creative kickoffs to answer questions
- Reporting results
- Recommending creative optimizations
Below, you will find a list of all the different platforms we’ve managed. We have also provided a few of the top updates from the past year.
Discovery Ads
Google made Discovery ad inventory (the native ads that appear in Google feed environments) available to advertisers. With this unit, advertisers can upload individual creative assets, which Google then uses to churn out ad combinations based on the desired outcome.
Lead Form Extensions
A new beta feature that allows you to capture leads directly from search or your YouTube video.
Local Campaigns
Drive local actions and in-store visits by promoting your businesses’ stores across Search, Maps, YouTube, and the Display Network.
Facebook Campus
Connect with classmates using Facebook Campus. This feature gathers all the Facebook users attending the same school and gives them an opportunity to connect.
Redesigned Facebook Ad Preferences
Facebook users will now enjoy more control over the ads they see with greater transparency.
Facebook Shops
Facebook’s new in-platform shopping experience that is connected throughout all of Facebook’s property – Instagram, WhatsApp & Messenger.
Reels
This fall, Instagram announced Reels. This is a TikTok lookalike feature that allows users to create short, fifteen-second long videos set to background music.
Shop
Instagram Shop is a new tab on the mobile app designed to help users discover products and brands on-platform.
IGTV Ads
This program, introduced this spring, allows creators to earn money by including ads alongside their videos.
Snapchat
Places
Place Listings give businesses an organic presence on the SnapMap and contain helpful details such as location, website, hours, price category, and more. Businesses can also promote a Place and drive potential customers to the nearest location.
Snap Minis
Minis are lightweight third-party programs that live inside the app’s Chat section, which users can quickly pull up alongside friends without having to deal with switching apps.
Dynamic Ads
With Dynamic Ads, advertisers on Snapchat can now automate ad personalization on the platform, unlocking new ways to scale up campaigns and drive online conversions easily.
Users Choose Who Replies
Twitter users can now control who is able to reply to each and every tweet from Everyone, People you follow, and Only people you mention.
Schedule and Save Drafted Tweets
Users can now start a tweet and save it to their desktop to finish later. Or, the user can compose the tweet and schedule it to be posted at the exact time they choose.
‘Read it Before You Tweet It’
In a bid to slow the spread of misinformation, the Twitter platform has introduced a new feature on Android that prompts users to open an article link before retweeting it.
Conversation Ads
Conversation Ads build on the current Message Ads offering (formerly Sponsored InMail) and feature a “choose your own path” experience that lets you create full-funnel campaigns with multiple customized calls-to-action options.
Targeting
LinkedIn added new targeting categories (company growth, company categories and member traits), new boolean logic and additional retargeting options (videos, events and lead gen forms). In addition, there have been improvements to geo-targeting.
Events
LinkedIn Events is Microsoft’s answer to Facebook Events. The feature provides members with an easy way to create and join professional events that interest them.
Story Pins
Story Pins appear as a set of multiple videos, images, lists and custom text in a single Pin and are only available as an organic format.
Creator Profiles
Creator Profiles are being updated to feature creator’s ideas front and center and showcase their published content, not just the ideas they’ve saved. Pinners can now message creators via the Contact or Message card.
New Analytics Tools
The redesigned Analytics dashboard shows a detailed view of how content is performing – like the categories and interests audiences engage with most.
TikTok
TikTok For Business
TikTok announced a new brand and platform called “TikTok For Business” that will serve as the home for all its current and future marketing solutions for brands.
Creator Marketplace
Allows brands to discover and partner with TikTok content creators on paid brand campaigns.
Data Security
The Trump administration attempted to ban Americans from using TikTok over national security concerns, saying in court papers that the app makes U.S. user data susceptible to influence by Chinese leaders.
