Creating Assets with Google’s Nano Banana Pro: What Works, What Doesn’t
Key Takeaways: Nano Banana Pro uses AI for fast asset creation. Offers templates and editing tools for quick results. Templates may limit advanced creativity. Best for simple projects, not a full replacement for advanced design tools. This video was made with Nano Banana Pro using some of our own assets. When it comes to […]
YouTube: The New King of Podcasting (and What Marketers Need to Know)
1. YouTube is the Top Podcasting Platform Podcasting has exploded in popularity, but the way people consume podcasts is changing fast. According to the latest eMarketer report, more US podcast listeners now pick YouTube as their primary platform—surpassing even Spotify and Apple Podcasts. This shift is confirmed by industry data: YouTube’s unique blend of video, […]
Human vs. Machines Round 2: A Deeper Dive into AI-Generated Copy with Meta’s Advantage+ Tool
Key Takeaways from our Campaign Test: The ads with AI-generated copy were more cost-efficient. Click-through rates were nearly identical for both human and AI-generated copy. Meta’s Advantage+ often used the AIDA framework (Attention, Interest, Desire, Action) but with its own unique twist. In the previous KOSE blog post, “Unlocking Meta’s Advantage+ : Surprising Insights on Who […]
Why YouTube is a Must-Use Platform for Marketers in 2025
In the ever-evolving digital landscape, YouTube continues to dominate as a powerful marketing tool. With its massive reach, growing engagement, and innovative content formats, the platform is more relevant than ever for marketers looking to connect with consumers. Here’s why YouTube is a must-use platform and deserves a prime spot in your 2025 marketing strategy. […]
Unlocking Meta’s Advantage+: Surprising Insights on Who Responds to AI-Automated Ads
Key Takeaways: Earlier this year, Meta introduced its’ Advantage+ creative feature. Meta describes it as a feature that can help organizations reach people with the right ad at the right time. According to Meta’s Business Help Center, “Different ad variations are automatically created based on creative inputs, ad setup, and placement selections. Meta then […]
TikTok’s Future at Stake: Strategic Moves for Advertisers
With a ban or forced sale of TikTok looming, the KOSE, team has been focused on the marketing implications for advertisers. Despite its uncertain future, TikTok still has an important role for businesses looking to extend the reach of their campaigns. Should brands continue to use the platform? Although the future of the […]
Google’s Perspective Filter on Search: How Google is Showing Social Media Content in Search Results
Traditional Search Engine vs. Social Search In the era of social media and influencers, potential customers do not just rely on traditional search engines for their product research. In fact, 82% of all generations prefer to do research on social media rather than a search engine and 74% of consumers rely on social media to […]
Prepare Now for Google’s Universal Analytics Data Sunset
For years, businesses relied on Google’s Universal Analytics to track user behavior, analyze website performance, and make data-driven decisions about their business. The days of UA are gone and many marketers have transitioned to Google’s new Analytics offering, GA4. However, adoption of GA4 was slow and cumbersome for some brands as they had to adapt […]
Should Marketer’s Consider Reddit?
Reddit has been exponentially growing in viewers since its outset. Yet it is one of the least spoken of and most underutilized ad platforms in the media community. Reddit is a social media site that allows people to join communities (or subreddits) specific to interests and needs. They share thoughts, fun facts, and news amongst […]