Creating Assets with Google’s Nano Banana Pro: What Works, What Doesn’t

By Jane Lehman
January 27, 2026

Key Takeaways:

  • Nano Banana Pro uses AI for fast asset creation.
  • Offers templates and editing tools for quick results.
  • Templates may limit advanced creativity.
  • Best for simple projects, not a full replacement for advanced design tools.
  • This video was made with Nano Banana Pro using some of our own assets.

 

When it comes to creating eye-catching assets for your next ad campaign, Google’s new Nano Banana Pro is an intriguing option—especially for small teams or those working with tight budgets. But is it the right tool for you? Let’s break down a few of the pros and cons.

Pros

  • AI-Powered Image Creation: Nano Banana Pro leverages AI to help you generate images, videos, and even voice-over, making it ideal for those with small marketing teams or tight timelines.

      • Variety of Templates: The platform offers a range of templates, allowing you to get started fast and maintain a consistent look across your campaign. It also offers image editing and the ability to feature your product in lifestyle scenes.

      • Budget-Friendly: With its automated features, you can produce professional-looking assets without the need for expensive software, photoshoots, or hiring extra help.

    Cons

    • Is It Better Than Other Tools? The jury’s still out. While it’s convenient and offers a streamlined experience making it appealing for quick projects or for those who seek simplicity, other tools like Canva provide similar benefits.

        • Basic Marketing Skills Still Needed: Even with AI assistance, you’ll need some foundational marketing knowledge to create effective storyboards and campaign concepts. Having a strong understanding of your brand’s guidelines, copywriting skills and a keen eye for design are helpful. It will ensure your materials consistently reflect and uphold brand integrity. Product assets are an added  bonus and will allow you to create realistic images with your actual product.

        • Template Limitations: For users with advanced design skills, the available templates may feel restrictive, limiting creative freedom, customization, and unique brand qualities, which can ultimately impact innovation and originality.

       

      Key Takeaways:

      • Nano Banana Pro uses AI for fast asset creation.
      • It offers templates and editing tools for quick results.
      • Templates may limit advanced creativity.
      • Best for simple projects, not a full replacement for advanced design tools.
      • The video to the right was made with Nano Banana Pro using some of our own assets.

      When it comes to creating eye-catching assets for your next ad campaign, Google’s new Nano Banana Pro is an intriguing option — especially for small marketing teams or those working with tight budgets. But is it the right tool for you? Let’s break down a few of the pros and cons.

      Pros

      • AI-Powered Image Creation: Nano Banana Pro leverages AI to help you generate images, videos, and even voice-over, making it ideal for those with small marketing teams or tight timelines.

          • Variety of Templates: The platform offers a range of templates, allowing you to get started fast and maintain a consistent look across your campaign. It also offers image editing and the ability to feature your product in lifestyle scenes.

          • Budget-Friendly: With its automated features, you can produce professional-looking assets without the need for expensive software, photoshoots, or hiring extra help.

        Cons

        • Is It Better Than Other Tools? The jury’s still out. While it’s convenient and offers a streamlined experience making it appealing for quick projects or for those who seek simplicity, other tools like Canva provide similar benefits.
          • Basic Marketing Skills Still Needed: Even with AI assistance, you’ll need some foundational marketing knowledge to create effective storyboards and campaign concepts. Having a strong understanding of your brand’s guidelines, copywriting skills and a keen eye for design are helpful. It will ensure your materials consistently reflect and uphold brand integrity. Product assets are an added  bonus and will allow you to create realistic images with your actual product.

          • Template Limitations: For users with advanced design skills, the available templates may feel restrictive, limiting creative freedom, customization, and unique brand qualities, which can ultimately impact innovation and originality.

        Conclusion

        Google’s Nano Banana Pro is a practical option for small teams or marketers looking to streamline asset creation. However, it may not fully replace more robust design tools—especially for those seeking greater flexibility, advanced features, and innovation. As always, consider your brand and your team’s needs and skill level, before jumping in.

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