Your organization relies on you to put in place marketing strategies that will prioritize spend and make a measurable impact on your business. So, where do YOU go when you need the resources to make good decisions, and explain those decisions to the CFO?
The KOSE team is here to assist. We put together a list of white papers from global experts and industry veterans that will help you explain trends and tie your digital strategy to your overall business goals.
Beyond Belt-Tightening: How Marketing Can Drive Resiliency During Uncertain Times
Looking for some fresh perspective on how to approach your marketing budget? This article from McKinsey offers several ideas on creative ways to find savings while still investing in growth drivers. Rather than trimming 8% across all your line items, get creative by thinking about “bad revenue to cut” – which could be trimming an audience, removing a media channel, or adjusting budgets for seasonality.
The State of Marketing Budget and Strategy 2022
This report will help you optimize your marketing budget and prioritize your investment to increase performance.
Nielsen ROI Reports – for Advertisers, Agencies, Media Sellers
Tailored toward advertisers, agencies, and media sellers, these reports will reveal what drives ROI, how to measure, and how to improve on your metrics.
State of Demand Gen/2022
A comprehensive guide to Marketing Charts 6th Annual Survey of demand gen marketers overviewing approaches to demand gen, channels & tactics, strategy, sales & execution, and more.
The 2022 Social Media Trends Report
Learn how to drive digital marketing success in the age of the ‘now’ consumer.
Belief Branding: How the Next Great Marketing Stories will be Written Post-Pandemic
This paper will help marketers answer the age-old question, “What’s next?”. Written by agency experts, they created a playbook to help organizations weather civic challenges and economic uncertainty.
