Need to Stretch your Marketing Dollars this Year?

You’ve carefully laid your plans and aligned your budgets. But, for some reason you’re just not able to fund your full marketing plan. You’ll need to figure out a way to stretch your marketing dollars. And so the question becomes – what can we do differently  and still accomplish everything we’ve set out to do? […]

Unlocking Success in Paid Search: The KOSE Guide to Boosting Campaign Performance

For advertisers who rely on Paid Search to meet their marketing goals, it is important to know what key optimizations and strategies can unlock and enhance results of their Search Engine Marketing (SEM) campaign. Optimizing your campaign can result in generating higher quality leads, more efficient conversions, and making your media dollars go further. Here, […]

Five Ways Social Listening Tools Elevate Your Brand

Gathering metrics and insights to gain a holistic view of BRAND HEALTH can benefit organizations in many ways. It helps them make informed decisions about their marketing strategies and prioritize marketing initiatives. As part of that effort, social listening has grown in importance by providing real-time and dynamic insights to a brand. At KOSE, we’ve seen […]

Making a Case for Effective Strategies that Impact Your Business

Your organization relies on you to put in place marketing strategies that will prioritize spend and make a measurable impact on your business. So, where do YOU go when you need the resources to make good decisions, and explain those decisions to the CFO?   The KOSE team is here to assist. We put together a […]

6 Simple Steps to Create Your Digital Strategy

In today’s fast-paced world, creating an effective marketing campaign can seem like a daunting and time consuming task. Where to even begin? While consumers are still using both a mix of traditional and digital media, having a digital marketing strategy is the key for trackable and targeted success. If you’re thinking, “I don’t have a digital […]

Do You Have a Pulse on Your Brand’s Health

If you use a Fitbit or the Activity app on your Apple Watch, you know the value of monitoring exercise and movement. For marketers, it’s equally important to assess the health of your brand. Brand health is a collection of measures that tells you how well the brand is doing – a total picture of […]

Belief Branding: How The Next Great Marketing Stories Will Be Written Post-Pandemic

With the economic uncertainty ahead, and the gradual return to normalcy we expect post-pandemic, there is a need for brands to understand how to act now so as to emerge from this unprecedented time stronger than before. One such action is re-thinking what your company means to society, pivoting toward that purpose, and acting on […]

Put Your Data to Work: What You Can Learn from 4 Different Data Types

Digital advertising is growing at a rapid pace and is showing no signs of slowing down. According to a report by PwC, 2017 was not only a record year for digital advertising revenues at $88 billion in the U.S. alone, but it was the first time that online ad spending eclipsed TV, cable and broadcast […]