Making a Case for Effective Strategies that Impact Your Business

Your organization relies on you to put in place marketing strategies that will prioritize spend and make a measurable impact on your business. So, where do YOU go when you need the resources to make good decisions, and explain those decisions to the CFO?   The KOSE team is here to assist. We put together a […]

6 Simple Steps to Create Your Digital Strategy

In today’s fast-paced world, creating an effective marketing campaign can seem like a daunting and time consuming task. Where to even begin? While consumers are still using both a mix of traditional and digital media, having a digital marketing strategy is the key for trackable and targeted success. If you’re thinking, “I don’t have a digital […]

Do You Have a Pulse on Your Brand’s Health

If you use a Fitbit or the Activity app on your Apple Watch, you know the value of monitoring exercise and movement. For marketers, it’s equally important to assess the health of your brand. Brand health is a collection of measures that tells you how well the brand is doing – a total picture of […]

Belief Branding: How The Next Great Marketing Stories Will Be Written Post-Pandemic

With the economic uncertainty ahead, and the gradual return to normalcy we expect post-pandemic, there is a need for brands to understand how to act now so as to emerge from this unprecedented time stronger than before. One such action is re-thinking what your company means to society, pivoting toward that purpose, and acting on […]

Put Your Data to Work: What You Can Learn from 4 Different Data Types

Digital advertising is growing at a rapid pace and is showing no signs of slowing down. According to a report by PwC, 2017 was not only a record year for digital advertising revenues at $88 billion in the U.S. alone, but it was the first time that online ad spending eclipsed TV, cable and broadcast […]