Google’s Perspective Filter on Search: How Google is Showing Social Media Content in Search Results
Traditional Search Engine vs. Social Search In the era of social media and influencers, potential customers do not just rely on traditional search engines for their product research. In fact, 82% of all generations prefer to do research on social media rather than a search engine and 74% of consumers rely on social media to […]
Prepare Now for Google’s Universal Analytics Data Sunset
For years, businesses relied on Google’s Universal Analytics to track user behavior, analyze website performance, and make data-driven decisions about their business. The days of UA are gone and many marketers have transitioned to Google’s new Analytics offering, GA4. However, adoption of GA4 was slow and cumbersome for some brands as they had to adapt […]
Should Marketer’s Consider Reddit?
Reddit has been exponentially growing in viewers since its outset. Yet it is one of the least spoken of and most underutilized ad platforms in the media community. Reddit is a social media site that allows people to join communities (or subreddits) specific to interests and needs. They share thoughts, fun facts, and news amongst […]