AI Overview Visibility Checklist for Marketing Teams
AI Overviews are changing Search, but they do not remove the need for strong content. Instead, they raise the bar for what content has to do. As Google answers more questions directly on the results page with its AI-generated summaries, fewer people click through from organic listings. This makes the standard SEO playbook of […]
How Meta Ad Ranking Is Improving Campaign Results
If your Meta campaigns have looked a little more efficient lately, that may not be a coincidence. Over the past year, Meta has made meaningful changes to how ads are ranked, personalized, and sequenced—and for many marketers, those changes appear to be showing up in real performance. For marketers, the question is not whether Meta’s […]
YouTube: The New King of Podcasting (and What Marketers Need to Know)
1. YouTube is the Top Podcasting Platform Podcasting has exploded in popularity, but the way people consume podcasts is changing fast. According to the latest eMarketer report, more US podcast listeners now pick YouTube as their primary platform—surpassing even Spotify and Apple Podcasts. This shift is confirmed by industry data: YouTube’s unique blend of video, […]
AI Prompt Guide: Fine Tune Your Prompts For Better Results
We’re excited to share our AI Prompt Guide. It’s a practical resource designed to help you and your team get the most from your AI tools. Whether you’re writing content, brainstorming ideas, or optimizing for SEO, the right prompt can make all the difference. Key Takeaways: With this guide, you’ll learn how to […]
Ready To Implement AI in Your Marketing? Start Here.
AI is becoming essential to how today’s marketing teams operate. From content augmentation to campaign optimization, AI has the potential to strengthen campaign performance. But to see results, you need more than a plug-and-play tool—you need a smart, strategic foundation. That’s where our AI Implementation Checklist for Marketers comes in. Designed specifically for marketing […]
Resources to Guide Your Marketing Strategies and Impact Your Business
Your organization relies on you to put in place marketing strategies that prioritize spend and make a measurable impact on your business. So, where do YOU go when you need reliable insights to make good decisions, and then explain those decisions to the CFO? The KOSE team is here to assist. We put together […]
A Marketer’s Quick Start Guide to AI: Prompts, Practices, and Proven Tips
Artificial Intelligence (AI) is reshaping the world. If your marketing team is looking to implement AI into your marketing plan, this Quick Start Guide is a great resource. From general definitions to specific prompt examples, this Guide is filled with tools and trends to help your team start utilizing AI in various areas of […]
Keeping Up with Consumer Data Protection and Privacy Laws
There has been an important shift in the digital landscape that we want to help raise awareness about. That shift is the patchwork of state-level legislation that has been passed around consumer data protection and privacy. These policies are important to your business because they not only impact the information you disclose on data collection […]
The Intel – Our Favorite Resources to Navigate the Changing Digital Landscape
With the digital landscape changing at lightning speed, keeping up on the latest trends and technical updates while making sure strategic goals are being met, is more challenging than ever. We’re here to help bring clarity to the chaos. Check out the KOSE team’s favorite reads and go-to resources for technical platform updates, comparisons […]