Amidst Growth, KOSE Hires Joe King as VP, Director of Account Management
Formerly MONO, 180 Amsterdam, Carmichael Lynch
After a new business win for the University of St. Augustine for Health Sciences, and increased work on multi-year clients Ergotron and Bulwark, KOSE is experiencing significant growth. With this in mind, KOSE has hired agency veteran Joe King to build an account management department for the digital media agency, lead the agency toward continued growth, and personally impact a number of clients’ businesses.
King has spent his career in integrated ad agencies successfully leading teams on an impressive range of brands. Most recently, he helped guide the account management department and led various brand teams at MONO, including a portfolio of business for Google and Molson Coors. King also led work for Alfa Romeo, the NHL, Loews Hotel Group, Advance Auto Parts, Harvard Business School and Sam’s Club, amongst several others. Prior to MONO, King lived in Amsterdam and worked at the agency 180 where he led the global adidas account including their massive digitally-led World Cup campaign. He also spent several years working on General Motors and Harley-Davidson.
“The growth of our client’s business is driving the need for structural change within KOSE. As our client’s businesses have grown, their campaigns have evolved to be more complex – they now include more aggressive goals achieved across a broader mix of media channels, more sophisticated bid strategies, and integrated tracking across their Marketing Tech Stack,” said Nicole Newville, KOSE Founder and President. “Supporting our clients requires more communication and conversations between teams. We’re excited to add Joe into the mix to drive integration not only within KOSE, but across our client and agency partners,” she added.
“I’m so impressed with the brilliant minds at KOSE and the work they have been doing, I couldn’t be more thrilled to be joining this team as the agency continues to grow,” King said.
KOSE is an independent Minneapolis-based digital media agency, founded in 2013 by Nicole Newville, a Minneapolis/St Paul Business Journal 2022 Women in Business Honoree. KOSE has grown steadily each year since 2013. KOSE prides itself as a modern digital media agency in the business of human connections and exists to deliver highly personal, relevant and inspiring content to the right person at the right moment through the proper channel. Clients include Ergotron, St. Augustine University for Health Sciences, Bulwark, the University of Minnesota, Honeybear Brands, RevSpring, and Teleflex.