Introducing KOSE, an Independent Media Agency.
We use our 20 years of experience in performance-led strategy and deep technical knowledge to bring a sense of calm to the chaotic and noisy world of paid media.

We offer strategy development and marketing services that bring clarity to connecting and engaging with your customers, whoever they are, wherever they are, and whatever they’re doing.
Whether your brand needs to increase awareness, influence perception, generate leads or drive ecommerce sales, we have the expertise to construct omnichannel campaigns that will deliver the results you’re seeking.
Our integrated marketing strategic approach positions our clients to accomplish their goals and generate new insights to identify opportunities to grow and expand their business.
Our award-winning work has been recognized by the Effie Awards for its excellence in strategy and campaign effectiveness. In addition, Google has named KOSE a Premier Agency Partner, an award given to the top 3% of agencies based on their spend and effectiveness using Google ad products.
Human Connection
KOSE is in the business of human connections. We believe in delivering highly personal, relevant, and inspiring content to the right person at the right time through the proper channel. From clients to customers to employees, we build powerful relationships that inspire action.
Expertise Identification
We have the ability and expertise to identify, translate, relate, and educate. This enables us to unlock marketing strategies with clear and measurable goals. This combined with data-driven campaigns and real-time, responsive monitoring leads to the results you need.
KOSE Means Connection

Everything we do is deliberate. Take our agency name for instance. It’s from the Norwegian word Koselig. It’s a nuanced word that translated means the feeling of connectedness, a sense of appreciation, or the extra thoughtfulness in a relationship. True connection guides who we are and how we work every day. To us it’s about being both a seamless member of your team, and helping you develop a marketing strategy that connects the most impactful ideas across every channel of this new, data-driven landscape.
“KOSE is fluent in the language of connection.”
– Tom F, Co-Founder and Chief Creative Officer, Friends & Neighbors


Right Brain + Left Brain Approach

Our team is intentionally eclectic. Data scientists, experienced media traders, search experts and custom strategy partners for every kind of business. It gives us a true right brain/left brain approach to working with clients whether they’re brand marketers or creative teams at major ad agencies. We intimately understand the big creative idea but we focus on the digital strategies and real time analytics that bring them to your customers wherever they are.
- Clear Connections – strategic campaigns that integrate the best ideas across all marketing channels from marketing automation, and media buying to search, social and analytics
- Data Driven Campaigns – real time analytics and monitoring to guarantee we’re on track
- Transparent reporting – what’s working, what could be better, and what to do
- Easy to understand metrics – quick read metrics for easy decision making and discussion
From Our Clients

KOSE has been a fantastic partner in elevating our digital strategy. The team manages our campaigns with care and consistency, helping us drive high-quality leads while ensuring each touchpoint feels thoughtful and aligned with our brand.
KOSE brings incredible depth and breadth to the partnership — from foundational work like market research and persona development, to crafting a cohesive media strategy, executing cross-channel campaigns, and delivering clear, actionable analytics. They truly operate as an extension of the team, driving impact at every stage.

Nicole Newville
Our Founder

Nicole fell in love with the Internet when her parents first subscribed to AOL. She read the news, tried out a few online chat rooms, and spent far too much time emailing her boyfriend.
Before YouTube, Facebook, MySpace, Twitter, and Smartphones – Nicole was working on print campaigns at traditional full-service agencies, but found her true calling in the digital world. Over the years Nicole has seen her fair share of platforms boom and bust, which has taught her how to adapt and where to focus. As a planner, buyer, director, department head, and business owner, she’s continued to challenge herself, her team, and her clients. Nicole has been recognized as a Minneapolis/St. Paul Business Journal 2022 Women in Business Honoree, and a 2024 Women We Admire – Minnesota finalist.

“At KOSE, we focus on education, communication, and collaboration as three core values that shape both our internal culture and external relationships.”
– Nicole
KOSE is a certified WBENC Women’s Business Enterprise (WBE)

KOSE is active in the System for Award Management (SAM) under the entity name Newville Collaborative, L.L.C.
KOSE can also be found in the Small Business Administration Dynamic Small Business Search (SBA DSBS) under the entity name Newville Collaborative, L.L.C.

SPECIAL QUALIFICATIONS
Women-Owned Business WBENC Certification: WBE1801510
Women-Owned Small Business WBENC Certification: WOSB181204
NAICS Codes 541810: Advertising Agencies 541830: Media Buying Agencies 541890: Other Services Related to Advertising
541613: Marketing Consulting Services
We are available for prime and subcontracting opportunities. Connect with a government specialist now.