Your organization relies on you to put in place marketing strategies that prioritize spend and make a measurable impact on your business. So, where do YOU go when you need reliable insights to make good decisions, and then explain those decisions to the CFO?
The KOSE team is here to assist. We put together a list of resources from global experts and industry veterans that will help you explain trends and tie your digital strategy to your overall business goals.
How Attitudes & Behavior are Influenced by Economic Pressure
The squeeze on consumers and their budgets and spending habits has been going on for some time now. Their attitudes and behaviors tell us a lot. These behaviors include lower priced alternatives, delaying purchases, and making due with what they have.
An Update on US Consumer Sentiment: Are Consumers on the Cusp of a Shift?
Full-Funnel Marketing: Measuring Impact Across Evolving Customer Journeys
Discover ways to maximize advertising ROI with personalization and measurable channels like CTV, and how to measure and optimize campaigns for better results.
Full-Funnel Outcomes: How to Measure Impact Across the Changing Customer Journey
Real-Life Examples for Digital Marketing and AI
AI and Machine Learning models have long been a norm in digital marketing, as algorithms optimize ad delivery based upon prior conversion data, audiences, message, location, etc. This guide examines examples and use cases for Generative AI. And, it includes information on how it drives marketing decisions and expedites and expands content creation.
The Ultimate Guide to AI Marketing
Mary Meeker “The Queen of the Internet” Weighs In on AI
While primarily focused on AI’s impact on higher education, Meeker’s first published deck in five years also explores AI’s burgeoning influence and implications for businesses and marketers across various industries.
Nine Consumer Trends & Shifts To Move Your Marketing from “Now” to “Next”
With the consumer landscape and their values shifting like never before, here are nine trends to be aware of and to consider incorporating in future initiatives. .
State of the Consumer 2024: What’s Now and What’s Next
The State of Demand Generation In 2024
With a majority of B2B organizations planning to increase investment in Account Based and Content Marketing in 2024, learn how having a deep understanding of your consumer, and how incorporating personalization and emotion in your campaigns can improve results.
What’s Working In Demand Generation In 2024
Social Media Trends Report 2024
Learn how B2C and B2B audiences are engaging on social media platforms and what this means for brand activation strategies.
Global Social Media Trends Report
CMO Marketing Budget & Strategy Survey 2024
CMOs and their organizations are having to make hard choices about budgets, and need to choose their investments wisely. This report will help you make strategic decisions about your marketing budget, and how you prioritize investment.
CMO Spend Survey / Data Snapshots
Neilsen’s 2024 Annual Marketing Report
Learn trends of top global marketers who are aligning their goals and KPIs, to better balance their marketing budgets, and to maximize ROI.
2024 Annual Marketing Report: Maximizing ROI in a Fragmented World
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