Data-Driven Strategies at Work

How do you cut through a cluttered B2B marketplace dominated by big-budget competitors? By reimagining the media strategy from the ground up. Rather than defaulting to traditional catalogs or one-off campaigns, the KOSE team helped architect a precision-targeted, full-funnel content ecosystem for Bulwark FR—a flame-resistant apparel brand serving energy workers. Starting with their content strategy for owned media, they turned Bulwark’s monthly newsletter into a content hub, and used paid media to push out those messages across key touchpoints like industry websites/podcasts/newsletters, paid social, and paid search. By integrating marketing automation with CRM data, the strategy delivered real-time performance insights—resulting in a 600% increase in site conversions, a 73% jump in email subscribers, a 418% boost over B2B social benchmarks, and a 3.1x ROI. All achieved with a budget far below the category norm.